I help brands plan, measure and scale paid media with the discipline of a finance team: incrementality over last-click, models you can defend, and budgets that follow results.
| Annual paid media portfolio directed, across 30+ brands | $75M+ |
|---|---|
| A year in spend allocated on incrementality and geo-holdout tests | $20M+ |
| DTC portfolio growth, to $10M+ ARR | 13X |
| Across corporate finance, agencies and new business | 12+ yrs |
Six ways I can help. Most engagements combine two or three.
Plans and budgets built around what each channel actually adds, from first dollar to scale.
Find out what your marketing caused, not just what it touched.
Models leadership can plan against and defend in the boardroom.
Senior growth leadership without the full-time hire.
For agencies, ad tech and B2B services teams that want to win more of the right work.
Practical AI workflows for marketing, research and sales teams, built to be used every day.
Start small and earn the next step. Most clients begin with a diagnostic and decide from there.
Two to three weeks
An audit of spend, measurement and reporting, ending in a written readout and a prioritized plan.
Fixed scope
A defined piece of work: an incrementality test from design to read, a media plan, or a financial model.
Monthly
Regular working sessions plus review of plans, tests and reports between them.
One to three days a week
An embedded growth lead for a set term, ahead of your first full-time hire.
Every engagement is priced to scope after a short intro call.
I'm Matt Andrashko. I came up through corporate finance, then spent the last six years agency-side directing paid media for 30+ consumer and B2B brands.
In finance I built the budgets and forecasts that a $2B business unit planned against. Agency-side, I ran a $7M+ ARR book at 70%+ margins, built the incrementality and geo-holdout testing that decided where $20M+ a year went, and helped grow a DTC portfolio 13X. Most recently I led new business at a performance agency, where I built an AI-assisted outbound process on Claude.
I started Andrashko Advisory to give growing companies the kind of senior, numbers-first growth thinking that usually takes a full-time hire.
Tell me what you're working on. The fastest route is a 30-minute intro call. Or send a note and I'll reply within one business day.
Book an intro call (opens in a new tab)Prefer LinkedIn? Message me there (opens in a new tab).